12 · Roadmap

Cambodia first. Global by design.

Three phases, one architecture. Every Phase 1 decision is checked against Phase 3 — tenancy, jurisdiction, currency, audit — so growth doesn't require rewrites.

Phase 1 · 0 – 9 months

MVP · Cambodia

Prove the guided-flow thesis end-to-end in Phnom Penh across condos, villas, borey and land.

Build

▸Brokher.com — SSR marketplace with KH/EN, map, faceted search
▸Zettlein v1 — buyer/seller advisor with 6 tools (search, eligibility, tour, offer, doc, escrow)
▸Capture app (Quasar/Capacitor) — guided scan, on-device QA, upload
▸AI media pipeline — photos, floor plan (v1), descriptions
▸Proassistly core — identity, KYC, property, listing, CRM, comms hub
▸Legal engine v1 — Cambodia jurisdiction pack (reservation, SPA, disclosures)
▸Banking hub v1 — ABA + Wing rails, escrow via licensed partner, manual FX
▸Partner ecosystem v1 — photography, cleaning, legal, valuation
▸Analytics + AI-action audit from day one

Success

●≥ 1,000 verified listings
●≥ 30% of listings created via Zettlein-only flow
●First 25 fully in-app closings
●LCP ≤ 2.0s on 4G in Phnom Penh

Phase 2 · 9 – 24 months

Scaling · Regional

Turn the OS into a marketplace with distribution moats and cross-border demand from CN/KR/SG.

Build

▸Zettlein v2 — investor & landlord modes, portfolio, yield & appreciation
▸Chinese (ZH) locale, WeChat entry, cross-border buyer flow
▸Banking hub v2 — Wise/Revolut/Maybank/SWIFT, locked-FX at signature
▸Financing marketplace — mortgage matching with partner banks
▸Programmatic SEO hubs — city × district × category
▸Developer/Borey integrations — bulk uploads, unit-map linking
▸Partner Proassistly portal — self-serve onboarding, payouts
▸Mobile capture app v2 — video walkthrough + 3D tour on-device
▸Multi-tenant hardening — RLS, per-tenant KMS keys, data residency

Success

●≥ 10,000 active listings
●≥ 40% cross-border buyer share on premium condos
●AI-action share ≥ 70% of transaction steps
●Positive contribution margin per closed deal

Phase 3 · 24 – 48 months

Market Dominance · Global

Become the default OS for real-estate transactions across SEA, then a global category standard.

Build

▸New jurisdiction packs — VN, TH, PH, ID, MY; then MENA and LATAM
▸Secondary market & fractional ownership rails
▸Full e-closing (digital ID + notarization APIs) where regulation allows
▸AI market-maker — pricing signals, price-truth graph, alerts
▸Property management OS — leases, arrears, maintenance, insurance
▸Open API / SDK — partners embed Zettlein + Brokher rails
▸Data platform — anonymized market data as a product

Success

●≥ 3 countries at scale
●Category-defining NPS in each launched market
●Top-3 destination for cross-border SEA property flows
●OS APIs used by ≥ 500 external partners

Operating principles

How we ship.

Cambodia-first, global-shape from day one — tenancy + jurisdiction always modeled.
AI is a first-class actor: every action logged, budgeted and evaluable.
Money is never mutable state — double-entry ledger, no exceptions.
Documents are versioned artifacts + hashes, not editable Google Docs.
Read models on the edge; write models behind auth and RLS.
Every partner is a scoped Proassistly tenant, not a spreadsheet.