11 · Ecosystem

Any product, for the stage you're in.

The partner ecosystem is not a list of tradesmen. It is every product, service and provider whose relevance is triggered by the consumer's position in the transaction — from a mortgage pre-approval, to a sofa, to a home insurance policy on move-in day.

Principle

Stage is the router.

 consumer stage ──▶ Zettlein context ──▶ partner catalog filter
       │
       ├─ intent (buy · sell · rent · invest · move-in · maintain)
       ├─ subject (property type · size · district · title)
       ├─ money (budget · financing status · currency)
       └─ time  (browsing · viewing · offer · closing · moved-in · owning)

              ▼

    only products whose "trigger stage" matches are surfaced.
    nothing is browsed. everything is offered in the flow.

Role × Phase

Zettlein surfaces the right partner for who you are and where you are.

The same catalog is filtered differently for a buyer, a seller, a bank officer, a lawyer, a developer or a landlord. Zettlein reads the active role and the current phase, and only surfaces partners whose trigger matches — inline in the chat, never as a directory.

Role	Browsing / Sourcing	Offer / Closing	Move-in / Post-sale
Buyer	Mortgage pre-approval · FX accounts · neighbourhood & school guides · relocation consultants	Lawyers · valuers · title checks · escrow · home insurance · life insurance tied to mortgage	Movers · internet · utilities · furniture · appliances · smart-home · maintenance plans
Seller	Valuation · staging · photography · virtual tours · pre-sale legal check	Lawyers · notaries · tax advisors · capital-gains filing · escrow	Removal · deep-clean · handover · resale prep for next asset
Bank / lender	Foreclosure listing partners · valuers · title verifiers	Escrow · disbursement · notary · repossession lawyers · insurance underwriters	Property management for held REO · resale marketing · portfolio analytics
Lawyer / notary	Title-search providers · translators · KYC data vendors	E-signature · notarial workflow · cadastre filing · tax stamping	Archival · post-closing filings · dispute mediation
Developer	Marketing agencies · CGI/render partners · finance partners for buyers	Reservation contracts · staged payments · escrow · handover legal	Warranty & snagging · property management · resale channel
Landlord / investor	Tenant sourcing · rental valuation · furniture packs	Rental contracts · deposit escrow · tenant KYC	Property management · maintenance subs · tax filing · portfolio reporting

Stages

Six stages, each with its own catalog.

stg/01

Browsing

Discovery

Neighbourhood guides · school ratings · commute tools · mortgage calculators · relocation consultants · currency accounts.

stg/02

Viewing

Evaluate

Independent surveys · valuation · legal pre-check · virtual staging · translator · driver / tour concierge.

stg/03

Offer & closing

De-risk

Lawyers · notaries · title checks · escrow · mortgage brokers · FX providers · insurance quotes · property tax advisors.

stg/04

Pre-move

Prepare the property

Renovation · painters · pest control · cleaning · locksmith · deep-clean · staging · photography · furniture removal.

stg/05

Move-in

Set up the home

Movers · internet · utilities transfer · security systems · appliances · furniture · art · smart-home · gardening.

stg/06

Owning & operating

Long tail

Home insurance · maintenance subscriptions · cleaners · pool & garden · property management · rental agents · resale prep.

Not just services

Products count too.

prd/01

Physical goods

Retailers

Furniture stores, appliance brands, art galleries, mattress companies, décor — surfaced when the buyer has closed and a move-in date exists.

prd/02

Financial products

Regulated

Mortgages, home insurance, life insurance tied to mortgage, currency accounts, escrow, remittance — surfaced at offer / closing stage.

prd/03

Digital & subscriptions

Recurring

Internet plans, streaming bundles, smart-home subscriptions, security monitoring, maintenance plans — surfaced at move-in and beyond.

prd/04

Human services

Booked

Lawyers, valuers, movers, cleaners, contractors, photographers — the classic marketplace layer.

prd/05

Bundles

Zettlein-assembled

"Move-in pack" (movers + internet + insurance + first clean) or "Investor pack" (mgmt + tenant find + tax filing) — priced as one.

prd/06

Referrals

Handoff

Schools, clinics, banks, embassies — non-revenue partners surfaced because the stage demands them.

How partners plug in

A real ecosystem, not a lead form.

prt/01

Onboarding

KYC + coverage

Business KYC, product/service categories, coverage polygons, price bands, capacity, languages, stage triggers.

prt/02

Catalog

Structured

Every offering is a typed record: SKU or service, price, availability, jurisdictions, warranty, delivery time, stage triggers.

prt/03

Verification

Trust badges

License checks (lawyers, brokers, valuers), warranty guarantees (goods), site visits (contractors), track-record scoring.

prt/04

Ratings & reviews

Post-fulfilment

Reviews attach to completed ServiceOrders or fulfilled ProductOrders — no drive-by ratings.

prt/05

Lead & order routing

Fit-based

Routed by geography, category, language, price band, availability, past performance and buyer-stage match.

prt/06

Revenue share

Native

Every payout splits at ledger time — Brokher fee, partner payout, tax withholdings — with clean statements.

prt/07

Portal

Scoped Proassistly

Partners work in a scoped Proassistly view: orders, comms, fulfilment status, payouts, ratings.

prt/08

Zettlein API

Agent-callable

Every partner catalog is exposed as tools the Zettlein agent can invoke — quote, book, order, cancel — with T1/T2 approval where required.

prt/09

Attribution

Fair

The transaction spine tracks which surface (Brokher, Zettlein, direct) triggered which order — partners see honest attribution.