01 · Vision

Real estate is still run on paper, phone calls and middlemen.

A property transaction crosses eight roles, three institutions and dozens of documents. Brokher collapses them into one AI-guided workflow — starting in Cambodia, built to scale globally.

Problem

Why the current market is broken.

Fragmented actors

8+ intermediaries

Agents, photographers, marketing shops, lawyers, notaries, banks, valuers, coordinators — each with their own fees, timelines and quality.

Opaque process

Trust deficit

Buyers and sellers rarely know price truth, legal exposure, or transaction status. Cross-border buyers are especially exposed.

Low-quality supply

Listing decay

Amateur photos, missing floor plans, stale prices and duplicated listings suppress conversion across every portal.

Thesis

One operating system, not another portal.

Every real-estate transaction is a workflow: capture → publish → discover → advise → offer → contract → escrow → close → post-sale. The market has 100+ tools; almost none share state.

Brokher unifies that workflow behind a single AI (Zettlein), a single system of record (Proassistly), and a single public surface (Brokher.com). Because state is shared, the AI can act — not just chat — and services plug in as pluggable modules, not separate apps.

Why Cambodia first

A market ready for a leap, not an upgrade.

Digital-native buyers

Mobile-first

High smartphone penetration, comfortable with in-app payments (ABA, Wing) and messaging-driven commerce (Telegram, Facebook).

Fragmented incumbents

No dominant portal

No CRM standard, no MLS, no dominant transaction stack — a green-field where a full-stack OS beats a listing site.

Cross-border demand

Foreign investors

Strong flows from China, Korea, Singapore. Ownership rules, escrow and FX friction are solvable software problems.

Regulatory tailwind

Digital ID + e-sign

National digital ID and e-signature adoption unlock end-to-end online closing within 24 months.

North star

What 'done' looks like.

A first-time Cambodian seller lists in 20 minutes with a phone. A Korean investor discovers, tours, offers, signs, escrows and closes — without ever needing an agent, lawyer or bank branch — in under 30 days, in Khmer, English or Chinese, from anywhere in the world.